In Our Words
"Three Critical Mistakes Your Event Team is Making and How to Course Correct"
In this episode of The “Solution Seekers” Podcast, Paige Buck sits down with two of the industry’s top marketing consultants. Neil Wu Becker, co-founder of Nextbound, brings thought-provoking insights into the role of event planning teams, urging them to step beyond people-pleasing into adopting a strategic business mindset. He emphasizes the importance for event planners to be discerning in their decision-making, strategize based on revenue goals, and avoid being order-takers. Becker also explains that showing a return on investment in events is crucial, especially when it comes to significant operational expenses. He passionately advocates for event professionals to be both thinkers and doers, blending strategic planning with efficient execution to truly drive a business forward and stand out in the industry.
Listen to the Solution Seekers podcast here.
"It isn't ALL about the Relationship"
Despite what many believe, working with Partners isn’t “all” about the relationship. Sure, it’s a part of it, but you need to know about your partners, how they market, what they can and can’t do (from an expertise perspective as well as what’s available to them), make joint plans with them (when appropriate), and being a bridge between the Partner and your corporate side of the house…to name a few things.
Listen to The ISV Society podcast here.
"Cultivating Relationships in Partner Marketing"
Tune in to this episode of The Kennedy Events Podcast as Paige Buck interviews Maeve Naughton, President and Owner of MKN Consulting Group, about forging strategic marketing and event partnerships. Maeve talks about the key considerations of event planning, how she supports event partners, and tips for navigating marketing partnerships.
Listen to the Kennedy Events podcast here.
"Building a 5-Star Partner Program - Office Hours with Mike and Peter"
Join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Maeve Naughton, in the office as we tackle the everyday challenges channel professionals face. Listen to this podcast to learn what goes into delivering a comprehensive channel program to partners.
Listen to the Office Hours podcast here.
"Channel Marketing Advice"
Jeff Mesnik from Channel Marketing Journal sat down with Maeve Naughton to get some advice for other channel Marketers. She answers questions like "What is it that you love about Channel Marketing?" "What are some friction points and how do you solve them?"
Watch the Channel Marketing video here.